The specialists, selected from among the commercial and technical managers who have been working in Arrow for years, will have the aim of preparing, together with the channel partner, the solution for every customer need
Arrow Electronics, a global technology provider, has announced the creation of a new 'Commercial' team in Italy, which will focus on the needs of ICT channel partners operating in the small & medium business segment.
The team, made up of sales experts and specialized technicians, will focus on the hottest topics of Digital Transformation and cybersecurity, proposing technologies and solutions dedicated to channel partners operating in the SMB segment. The new operational unit, characterized by attention to the ICT needs that distinguish the largest portion of the market in our country, will act in collaboration with channel partners to help them reduce the time it takes to acquire their skills useful for improving go to market strategies towards SMB customers. Thanks to the profound experience acquired and complete knowledge of the market, the Arrow team will support channel partners in analyzing trends, identifying the most suitable solutions for each need, implementing a rapid adoption enablement process. The objective is to overturn the "customer research for product sales" paradigm and enter more realistically into the logic of the "solution for single need".
Arrow's Commercial team provides channel partners with a wide range of business-related resources, including training, technical support and marketing services. Thanks to these resources, channel partners will be able to be proactive and competitive, in order to best satisfy the needs of their customers.
“Arrow, with the preparation of this new team, demonstrates that it is aware of both the importance of the SMB segment in Italy and the growing need for Digital Transformation and cybersecurity solutions” – declares Michele Puccio, Country Manager Italy of Arrow Enterprise Computing Solutions. “Attention to market trends is becoming an increasingly important aspect for us, as is the ability to offer tailor-made solutions and effective support to channel partners in their development path.”
