Arrow Electronics, a global technology provider, has signed a new distribution agreement with Broadcom for VMware solutions that extends to 20 European countries.
Under the new contract, Arrow will continue to support the channel in the countries where VMware was a distributor before the acquisition by Broadcom, as well as in the Czech Republic, Iceland, Ireland, Italy, the Netherlands, Slovakia and Switzerland.
Arrow and its channel partners are helping Broadcom advance VMware's private cloud infrastructure and transition its broad VMware customer base to the new subscription licensing model for VMware software. Arrow will bring its expertise and experience to local channel partners as they shape VMware's new go-to-market strategy and help ensure customers receive maximum value from their investments in VMware software.
As part of the agreement, Arrow will continue to provide VMware's entire portfolio of private cloud infrastructure solutions, including new solutions such as VMware Cloud Foundation (VCF), VMware vSphere Foundation (VVF), VMware vSphere Standard, and VMware vSphere Essentials Plus Kits and Standards, as well as additional products such as VMware vSAN and VMware Live Recovery.
Arrow will expand its role in providing technical support for certain products and customers, enabling access to VMware support and expertise in the customer's preferred language and time. This service provided by Arrow for select VMware solutions is the result of an extension of Broadcom's support, which allows Arrow to improve business customer interaction through accessibility, expert knowledge and personalized assistance.
By partnering with Arrow, reseller partners have access to Arrow's technical knowledge, training programs and specialized resources. This enables partners to provide high-quality support services throughout the entire lifecycle of professional users. Together, Broadcom and Arrow will continue to offer integrated support to help ensure the highest levels of service for customers of all sizes.
“Combined with Arrow's deep VMware background and experience and leadership in the European market, Arrow will play a crucial role in helping Broadcom manage its go-to-market strategy in the region,” he said. Cynthia Loyd, vice president of global partner and commercial sales di Broadcom. "Arrow's technical support services, combined with local expertise, are an integral part of a cohesive synergy to create value for our channel partners and customers. As a trusted advisor for the channel, Arrow offers all the resources to support the development of our commercial strategy."
“As a VMware distributor for 20 years and Symantec's exclusive cybersecurity distributor for Broadcom in Europe, we are excited to renew our relationship and play a critical role in VMware's new go-to-market approach,” he highlighted Nick Bannister, president of enterprise computing solutions business di Arrow in EMEA. "Arrow is committed to supporting channel partners to thrive in the new VMware environment. Our highly experienced local teams are ready to support partners in this transition. We believe that the new VMware reality and the Broadcom Advantage Partner Program represent a tremendous opportunity for channel partners to increase revenue, expand their market share and improve profitability by leveraging VMware's industry-leading solutions," he concluded.
