Thanks to latest generation LED screens, the system integrator successfully promotes Digital Signage and responds to the new needs of digital communication.
Centro Computer, a consultancy company specializing in IT products, services and solutions for companies, continues to invest in Digital Signage solutions to make them even more efficient and in step with the evolution of the information and communication needs of the smart economy. Digital Signage in fact represents the new frontier of communication which, through the use of screens, totems and video projectors, allows the transmission of multimedia contents, being able to update them in real time, programming them by place and viewing time. In response to these needs, Centro Computer highlights the potential of the latest generation LED screens as tools that make communication more dynamic, interactive and immersive, thanks to complete and diversified solutions based on customer needs.
Nowadays, companies need innovative communication tools to be able to satisfy and win over consumers who have now become increasingly digital and demanding. For this reason, an effective Digital Signage strategy can help capture and focus the consumer's attention in a more direct and attractive way. The use of new screens, in fact, offers creative, immediate and timely information, thanks to the scrolling of images, the projection of films, graphic and chromatic changes in texts and animations. Screens, both traditional and latest generation, therefore represent the basis of Digital Signage. In particular, LED displays, thanks to their high brightness and modularity, have become the main communication tools in all sectors, from retail to hospitality, from simple illuminated signs to stadiums, gyms and sports halls. It is no coincidence that, according to a study commissioned by the International Sign Association (ISA) at the University of San Diego, their use is destined to increase significantly because they are considered strategic in drawing the observer's attention and reinforcing the message transmitted on a mnemonic level.
Centro Computer, since 2013, has created a specific Digital Signage division and in collaboration with excellent partners such as Samsung and Nexnovo, provides complete and high quality solutions to satisfy any need.
The system integrator has in fact specialized in the supply of various types of LED screens, such as LEDs for advertising purposes for both indoor and outdoor use with medium resolution and at affordable prices, top quality high resolution LEDs for meeting rooms or specific environments for which high performance and higher cost displays are required, or the innovative transparent LED screens that can be used on glass surfaces which allow you to see through them, despite the projection of the images. For the first two types of LEDs, Centro Computer has a now historic partnership with Samsung which began for the supply of LCD screens and continued for the high quality of the products, the efficiency and professionalism in their supply and assistance services. Transparent screens, on the other hand, represent a novelty in the panorama of Digital Signage offers from Centro Computer which, by signing an agreement with the company's Italian distributor Nexnovo, a vendor specialized in the production of transparent LEDs, addresses its offer above all to the world of retail, with the possibility of creating shop windows "animated" by images which do not, however, create a covering effect, but maintain the transparency of these surfaces, allowing those inside the store to be able to see those outside.
“Digital Signage represents the new way of communicating, informing, entertaining, interacting and transmitting knowledge, which the public and private business world can no longer ignore” – states Andrea Caprara, Team leader of the Digital Signage Management division of Centro Computer – “There are many ways to configure a Digital Signage solution offered by us: from single monitors with integrated player and USB reader, up to complex installations of ViedeoWall or LedWall with the most imaginative shapes, all accompanied by the development of suitable applications to the type of content that is projected. Our team of experts collaborates in synergy with the customer to design maximum efficiency solutions, also thanks to historical partners such as Samsung, which this year has decided to invest above all in the improvement of LED screens, of which it offers a complete overview in the only Italian B2B center in Milan."
"Today we can say that if the digital transformation of the physical store represents the new challenge, adopting a correct Digital Signage strategy is certainly the right solution" - declares Gemma De Carlo, Marketing and Communication Manager of Centro Computer - "The main objectives of Digital Signage are to inform, providing relevant news in a strategic place; to inspire, increasing the customer experience, through images and videos on the product; to sell, by providing effective and relevant information and messages aimed at the purchase of products and services. Centro Computer, with over 35 years of experience, is able to achieve these objectives thanks to the efficiency of the solutions offered and the innovative spirit that has always distinguished our work."
