The manager will have the task of leading the strategies aimed at increasing international growth and the range of the SaaS offering to be expanded by 2022.
Talentia Software, a leading company in the development of solutions for managing corporate performance in the economic-financial and human resources areas, announces the arrival of Béatrice Piquer as Chief Marketing Officer (CMO), to support the company's growth strategies. Béatrice joins Talentia's executive management committee.
With over 20 years of experience which has seen her engaged in the role of marketing director in high-tech companies providing B2B solutions, Béatrice's mission will be to develop and implement Talentia Software's marketing strategy, to significantly contribute to international growth. In addition to a presence in Southern European countries, in particular in Italy, Spain, Portugal and Greece, Talentia is also present in Switzerland, Germany and North America, thanks to the recent acquisition of Addedo.
To overcome new challenges, Béatrice will be able to rely on consolidated expertise acquired in the startups and within the large groups with which she has dealt, companies that operate in complex, technological and rapidly growing international markets. In fact, Béatrice began her professional development at Thomson Multimedia (now Technicolor) where, from 1994 to 1999, she held various marketing positions. Subsequently, she joined Interface Data for two years as marketing and communications director, then moving in 2001 to Ipanema Technologies (now Infovista) where Béatrice worked for 14 years, reaching the role of Vice President Marketing. In 2015 she joined Docapost (a digital subsidiary of the La Poste group) as Vice President of Business Development, while from September 2017 to today, Béatrice has been Chief Sales and Marketing Officer of Certigna, the cybersecurity and digital trust division of the Tessi Group.
Béatrice ha achieveted a MBA Executive the HEC of the Pays.
"At Talentia, we are facing a second phase of development and by 2022 we plan to accelerate international growth and focus on the full range of our SaaS offering. I am happy to be able to assign Béatrice the leadership of marketing strategies at an international level, which therefore takes on a primary role in refining positioning, developing the offer and increasing our Brand Awareness. Her strong experience in pushing new technologies, SaaS models and in driving business transformation, both for large groups and for startup, will be undeniable factors in our success. Furthermore, its ability to think outside the box, its agility and dynamism will be essential points to support our own transformation – he declared. Pierre Polette, CEO of Talentia Software.”
