The company confirms an excellent Execution strategy also thanks to the strong skills of the internal team and proposes a partnership model that allows System Integrators and Resellers to maximize skills and professionalism useful for increasing the business
ESET, global leader in the cybersecurity market, announces a new Partner Program in Italy which aims to support all Resellers operating in the area, through a marginal system that varies according to the level of partnership reached and training courses that allow retailers to pursue continued growth. The company, in fact, offers itself as the security vendor today more capable of supporting the technological choices of its resellers, continuously engaging not only in the development of innovative security solutions to be presented to the market but also through the development of a Channel Program more and more advanced.
The new ESET Partner Program 2021 is structured in four tiers: Registered, Silver, Gold and Platinum. Depending on the level that each retailer reaches, important benefits and training courses, both technical, product and commercial, are recognized, together with tools designed to develop new sales opportunities. All this, without forgetting the sales, pre-sales and marketing support offered by the ESET Italia team. The level of Partnership is determined both by the business results achieved by the reseller annually, and by the certification of technical and sales people dedicated to ESET.
Both commercial and technical training is of fundamental importance and is delivered through a dedicated portal, entirely free, through which partners can take advantage of services and participate in targeted courses to become ESET Certified Partner. ESET resellers also have the Partner Portal which is structured in two sections, and presents multiple Sales & Marketing tools to support the business. The Partner Portal is fundamental for Deal Registration, one of the pillars on which the Channel Program is based, through which ESET is able to reward the commercial activity of partners by guaranteeing them margin protection and support for negotiations.
The Partner Program 2021 offers advantageous incentives for Resellers, with significant margins on the entire range of the ESET portfolio, ranging from 20% to 35%.
“The business model implemented by ESET for the B2B range is totally indirect - he commented Fabio Buccigrossi, Country Manager of ESET Italy - and we are committed to promoting our complete offering of award-winning security solutions around the world and we work throughout the country thanks to a qualified staff of 20 people. Today, we support over 2,000 active resellers to whom we transfer the knowledge of our portfolio of solutions for complete endpoint protection and for which we are committed to safeguarding channel margins. We are not talking about discounts, but we try to guarantee the retailer an adequate margin even when the customer continues to ask for discounts with respect to the price list. "
In 2020 ESET was named 'Champion' in Canalys' Global Cybersecurity Leadership Matrix for the second consecutive year that looks at a vendor's momentum from a channel perspective, based on investments, strategy, market performance and execution. Champions must demonstrate that they can make sustainable investments in the future, within their specific channel model, offering dedicated programs and initiatives.
"ESET has always been a company focused on the channel, and over the years we have learned a lot, listening to and regularly discussing with partners distributed throughout the country, with the sales team and with specialists in the sector - underlines Stefano Rossini, Distribution Manager of ESET Italy -. The information collected facilitated us in the implementation of a simple and at the same time complete program, with the aim of supporting the development of our partners, helping everyone to be successful in negotiations. The commercial support provided by our value distributors Allnet.Italia, Esprinet and ICOS, which are real Competence Centers able to provide technical and pre-sales training, is also fundamental. "
"The new Partner Program is aimed at all resellers, confirms our commitment and attention to the channel and is based on the key principles of Enablement ed Execution - goes on Buccigrossi ESET -. The Enablement translates into sales and incentives, materials and marketing opportunities, timely training on the latest ESET solutions released by us. Execution then becomes essential and this is what we are able to guarantee to the partner in terms of mutual support and commitment, thanks to a team of people who believe in this philosophy and who work in ESET today. "
ESET has over 110 million users worldwide, more than 400,000 business users and is present in over 200 countries with 13 R&D centers.
