The agreement will benefit Symantec's resellers and customers in the small and medium-sized business sector
Friday, 04 February 2022
Under the new Aggregator agreement, effective as of February 1, 2022, Arrow Electronics is the exclusive distributor of Symantec solutions for channel partners, and ultimately for customers, in the SMB segment, in Austria, Belgium, Denmark, France, Finland, Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom. Arrow Electronics will deliver multiple initiatives to enable the cybersecurity channel partner community to deliver, and be financially rewarded, in delivering new customer experiences, increasing customer loyalty and helping them grow.
Supported by Broadcom Software, Arrow's new initiatives include the launch of a channel partner program, sales tools, a 'try & buy' program and value-based pricing, allowing partners to focus investments on specific marketing activities. cybersecurity on Symantec products.
Supported by Broadcom Software, Arrow's new initiatives include the launch of a channel partner program, sales tools, a 'try & buy' program and value-based pricing, allowing partners to focus investments on specific marketing activities. cybersecurity on Symantec products., said: “This is an exciting result for Arrow Electronics in Europe as the SMB customer segment continues to offer great potential for us and our resellers. We are determined to contribute to the continued growth of Symantec's business by investing in resources that will help our resellers increase their sales of Symantec solutions and provide them with all the tools they need. "
Our channel partners will also be able to increase profit in the market by providing Symantec solutions to SMB organizations, including those enterprises that do not yet use Symantec. With Symantec's cybersecurity portfolio, resellers will have high-quality support, great incentives, value-based pricing and high-level engagement to ensure the best customer experience for customers. "
Broadcom Software's planned investments will enable Arrow Electronics to deliver best-in-class service and support, and will help channel partners ensure winning customer projects, high-quality implementations, and shorter time to value. Additionally, deal registration incentives and tools will be made available to channel partners to reward growth in the SMB customer segment.
Broadcom Software's planned investments will enable Arrow Electronics to deliver best-in-class service and support, and will help channel partners ensure winning customer projects, high-quality implementations, and shorter time to value. Additionally, deal registration incentives and tools will be made available to channel partners to reward growth in the SMB customer segment. Broadcom Software's planned investments will enable Arrow Electronics to deliver best-in-class service and support, and will help channel partners ensure winning customer projects, high-quality implementations, and shorter time to value. Additionally, deal registration incentives and tools will be made available to channel partners to reward growth in the SMB customer segment.. "The SMB segment is critical to Broadcom Software, we are investing in this industry and providing ample resources to build trust and security in our partnership, and we invite our Symantec resellers to join Arrow Electronics on this journey that will ensure mutual success."
