It emerged that the synergy between AI and the cloud will redefine the data processing and analysis context with significant repercussions for on-premise and colocation data centers
Vertiv, (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, was featured at the 2023 Canalys Forum as a Gold Sponsor and speaker, featuring insights from international experts on key industry trends such as Artificial Intelligence (AI). The Canalys Forum is an extremely innovative technological event that brings together industry leaders and professionals to analyze trends, prospects and market strategies of the IT channel.
This year Vertiv participated in two panels as part of the Expert Hubs event, with Andrea Ferro, VP channel, IT and edge applications in EMEA and Jesper Hersbro, EMEA channel distribution director, both sharing their respective perspectives on current topics closely linked to data centers and the IT channel.
Nello specifico, Andrea Ferro ha parlato della convergenza dell’AI nel cloud nell’Expert Hub intitolato “L’AI si confronta con il cloud”, dove ha evidenziato l’importanza di questa tecnologia come prossima macro-applicazione che trainerà in modo significativo il ricorso al cloud. He also stressed that the impact will not be limited to the cloud alone, as significant impacts are expected for on-premises and colocation data centers.
Cloud companies are strategically positioned to respond to the increased demand for AI services, with the help of high-density power and conditioning solutions. Their scalable infrastructures and their expertise make them the ideal partner for organizations that want to exploit the potential of AI without having to deal with the burden of managing complex on-premise solutions. As a result, cloud service providers are well poised to not only support this growth, but also to play a vital role in the deployment of AI, making it accessible to a wider range of customers and industries. Ferro also stated that the synergy between AI and cloud technology will radically redefine the context of data processing and analysis.
“Vertiv continually invests in research and development to ensure innovative solutions that support the latest technology trends, such as artificial intelligence and high-performance computing,” said Ferro. "Our portfolio already includes a range of solutions, from efficient, high-capacity liquid and immersion cooling, to intelligent power and dynamic power grid support systems. These high-density solutions complement our broader offering which includes prefabricated modular data centers, including micro solutions for indoor installations, and is designed to support edge applications, reflecting our dedication to remaining at the forefront of technological innovation."
Nel secondo intervento dell’Expert Hub, “I programmi per i partner di domani”, Jesper Hersbro ha evidenziato le diverse tipologie di programmi per i partner che aiutano a promuovere le attività di vendita e non, e che possono essere applicate più facilmente a cicli di vendita complessi e a ecosistemi di partner eterogenei. “Nel caso di Vertiv, il nostro programma di incentivi VIP tiene traccia e premia i partner per una serie di attività di vendita e non, senza alcun obbligo di rendicontazione, e li informa quando hanno punti da riscattare”, ha affermato Hersbro. “This not only recognizes each other's contributions, but allows them to focus on sales rather than dealing with unnecessary administrative tasks.”
Vicente Chiralt, Vertiv's VP of marketing in EMEA, added: "Each year, Canalys Forum remains the point of reference for the EMEA channel market. As a gold sponsor, we are proud to be able to actively contribute to this key event by sharing our expertise and learning valuable insights from expert colleagues and partners. Being here adds value to our awareness, helping us to improve our partner programme."
