The partnership combines Axiante's expertise with SAS technologies, to meet the specific needs of the Retail, Consumer Goods, Supply Chain and Lifescience sectors
Axiante, Business Innovation Integrator that supports local and international companies in digital transformation, announces a partnership with SAS, a leading data and AI company, to offer its customers SAS Viya, the cloud-native data and AI platform.
Organizations today have to deal with an increasingly large amount of data, coming from different sources and continuously updated. Without the right technologies and skills, companies struggle to analyze this information in a timely and punctual manner, which is now fundamental for making solid and thoughtful decisions from a truly "data driven" perspective.
Thanks to the Machine Learning and Artificial Intelligence components, the SAS Viya application platform facilitates data analysis and learning processes. Axiante's planning skills and twenty years of experience in data integration, combined with SAS technology, will help companies better orchestrate their data assets to define predictive scenario hypotheses, obtain more timely marginality analyzes and prepare dynamic price management.
The partnership, launched at the beginning of 2024, aims to support Italian companies in two different areas, both significantly tested by the sudden changes recorded by the markets in recent years.
Customers can benefit from the in-scope solution demand planning forecasting, to effectively predict the trend of market demand; financial planning, to correctly plan the use of financial resources; assort and category planning, to manage the assortment of products on the shelf; supply chain planning, to optimize the management of supply chains.
In the pricing area, however, Axiante with SAS Viya will offer lifecycle price optimization, to manage the entire price life cycle by maximizing margins and sales objectives; promotion optimization, to design effective promotional campaigns; regular price optimization, to establish the so-called "elasticity" of the applicable price.
The objective is to create an experience for the Italian market capable of responding to the specific needs of certain sectors such as Consumer Goods, Lifescience, Retail and Supply Chain, also capitalizing on some of the successes that SAS has already had the opportunity to achieve in other parts of the world.
"Artificial Intelligence and Machine learning today represent a precious tool for learning and reasoning based on data. SASÒ's technology, precisely because it is equipped with AI and ML elements embedded, can help in the analysis of large quantities of data and support this learning process, while we at Axiante, thanks to the skills of our Retail and Data driven business units, are able to tailor applications to the specific needs of the Italian market which is becoming increasingly competitive", he explains Romeo Scaccabarozzi, CEO of Axiante. “By working together, we are convinced that we can offer new growth opportunities to Italian companies and be able to achieve excellent objectives already during 2024, supporting organizations that want to embark on a path of innovation with cutting-edge technologies and technical and business skills”.
