Riverbed ONE is a streamlined program for high-growth, value partners
Riverbed, the leader in AI Observability, introduced Riverbed ONE, a new program that enables Riverbed partners to effectively respond to customers' growing technology needs in support of modern IT environments. The company launched the new program in parallel with the introduction of the renewed one Unified Observability platform powered by AI and solutions that optimize digital experiences and improve the efficiency of IT systems.
The Riverbed ONE Partner Program is aligned with the company's go-to-market business strategies, which focus on working closely with partners to drive expansion into the enterprise market and develop new mid-market businesses, with innovative AI-driven technologies and flexible consumption models linked to annual recurring revenue growth.
Additionally, Riverbed has streamlined the program for easier engagement, eliminating the complexity of partner tiers and rewards and introducing a simpler structure that provides benefits based on your ability to develop specific businesses and improve customer services. Riverbed ONE rewards more consumption models with expanded managed service offerings, new marketplaces and mid-market opportunities. The program also offers increased sales, training and qualification incentives to drive the adoption of AI-driven solutions and to ensure partners continue to invest in Riverbed.
“I am pleased with the changes that come to fruition in our Riverbed ONE, as we can work together with partners to collaborate and create greater profits and growth opportunities that meet the industry needs of each other's customers,” said Alex Thurber, Senior Vice President, Global Partners and Alliances at Riverbed. “The transformation of the IT industry is determined by the evolution of the digital needs of customers and employees and the need for AI-based solutions that automate IT processes to resolve problems faster and deliver better digital experiences. By moving to a smaller number of partners and removing program complexities, we ensure a tailored approach for strong and beneficial relationships with partners and customers.” With Riverbed ONE and other key enhancements to the partnership experience, along with a platform that leverages our leading observability and AI acceleration solutions, partners can establish, grow and support enterprise customers in all markets.”
"Having previewed Riverbed ONE, I was pleased to see that the company has taken a more holistic approach to support the way our business is evolving, helping us drive additional growth opportunities in large customers and enabling us to take a leadership role in the public sector and industrial markets. The new ways in which end customers consume IT and the demand for AI-based technologies are reshaping the economics of the IT sector and Riverbed has responded with a partner-centric approach, a platform powerful and new solutions that give us greater growth opportunities,” said Rick Shafer, Chief Revenue Officer at Swish. “We are excited to join Riverbed ONE and look forward to achieving immediate and mutually beneficial results through our partnership with Riverbed.”
Riverbed ONE is a program designed for simplicity and cost-effectiveness for partners and helps improve the digital experience of customers by using AI automation to prevent, identify and resolve IT problems. By eliminating partner tiers and other complexities, Riverbed has simplified how partners gain and continue to maintain partner status for greater business engagement. The program adapts to different consumption patterns and partner needs, with a focus on annual recurring revenue. Most importantly, it rewards achievement in key strategic activities and joint sales priorities, while providing greater growth opportunities as Riverbed introduces a new unified AI-powered Observability platform and new visibility and AIOps solutions.
The Riverbed partner ecosystem includes the world's leading solution providers, distributors, system integrators, service providers and technology alliances. Riverbed ONE offers attractive incentives and robust enablement support through sales and marketing assistance, training, certification, technical support and the partner portal.






