Among the awards obtained for the first time are those of Most Innovative Distributor and Distributor with the Best Customer Service, as well as the reconfirmation for excellence in cloud and value solutions
Arrow Electronics, a global technology provider, has confirmed its role as a leader in the IT distribution sector, winning four awards in the 2025 edition of the CONTEXT ChannelWatch Distributor of the Year Awards. The awards include Best Value-Added Distributor, Best Cloud Distributor, Best Customer Service Distributor and Most Innovative Distributor, underlining Arrow's commitment to providing its channel partners across Europe with exceptional value, innovation and customer-centric solutions.
Arrow's success in 2025 comes amid a dynamic environment for the IT channel, characterized by continued digital transformation, the integration of AI into business operations and strong demand for cloud services, cybersecurity solutions and advanced IT infrastructures.
“We are truly honored to receive these awards, which recognize the dedication, innovation and hard work of the entire Arrow team,” said Nick Bannister, president of Arrow's Enterprise Computing Solutions business in EMEA. "The achievement is also a testament to the trust and support of our channel partners. Arrow is committed to providing them with cutting-edge solutions, exceptional service and forward-thinking strategies that drive meaningful results. These recognitions inspire us to continue to provide them with value, foster innovation and strengthen established collaborations we have established across Europe."
Arrow won awards for the first time in the Best Distributor for Customer Service and Most Innovative Distributor categories, underlining its commitment to anticipating customer needs and promoting forward-thinking initiatives that redefine the IT channel sector. It is also the second consecutive year that Arrow has received the Best Value-Added Distributor and Best Cloud Distributor awards, demonstrating continued excellence in providing strategic advice, technical expertise and game-changing cloud solutions.
Howard Davies, CEO and co-founder of CONTEXT, commented: "Arrow's recognition with four CONTEXT ChannelWatch awards – Best Value-Added Distributor, Best Cloud Distributor, Best Customer Service Distributor and Most Innovative Distributor – highlights the company's extraordinary ability to deliver value, drive innovation and support resellers to achieve success. From powering digital transformation through secure, scalable cloud solutions to setting new standards in customer service and pioneering insights based on AI, Arrow has proven to be a forward-thinking leader and trusted partner in the IT channel. These awards recognize Arrow's commitment to excellence and its critical role in shaping the future of the industry."
The CONTEXT ChannelWatch report is the largest global online retailer survey, in which more than 7,000 retailers participate annually, providing valuable insights into retailers' purchasing decisions, intentions, key business challenges and industry trends they face. The awards reiterate Arrow's leadership as a hybrid cloud and AI accelerator and trusted partner in the IT channel.
