The manager takes over the supervision of ESET's activities in Italy, France, Spain and Portugal, also confirming the role of Country Manager in Italy and expanding the scope of responsibility at a regional level
ESET, the global European leader in the cybersecurity market, entrusts, with immediate effect, to Fabio Buccigrossi the role of Vice President of South West Europe Sales. In the new role, Buccigrossi will continue to hold the role of Country Manager Italy to progressively assume responsibility for the activities in France, Spain and Portugal.
The appointment represents a strategic step for the progressive development of ESET in the markets of south-western Europe and reflects the company's desire to entrust a regional role to a leader with consolidated managerial skills, in-depth expertise in local markets and a proven ability to translate the strategic vision into concrete results. In the new scope of responsibility, Buccigrossi will work closely with the EMEA regional team, contributing to the definition and implementation of commercial and channel strategies in the various countries.
Buccigrossi has been Country Manager of ESET Italia since April 2019, the year the company began its direct presence in the country, and has led the growth of the Italian branch, helping to position it among the best performing companies in the group. Under his coordination, Italy has become one of the strategic countries for ESET and one of the most effective growth engines globally, in particular for upselling activities in the medium and large business segment. It also promoted the implementation of new commercial strategies and the development of channel activities, with the aim of supporting partners and end customers in managing Digital Transformation paths.
"Over the years, Fabio has demonstrated a constant ability to develop the business and generate important results in a strategic market like the Italian one - commented Miroslav Mikuš, Chief Sales Officer of ESET. - Under his leadership, Italy has established itself as one of the best performing companies in the group and a point of reference on a global level. Entrusting him with the role of Vice President of South West Europe Sales means enhancing a growth path that will bring further impetus and new opportunities to the entire region".
"When I decided to join ESET to open the Italian branch, I had already grasped the great potential of this vendor in the cybersecurity landscape -, declared Fabio Buccigrossi. - In these seven years, the company has supported the development of the local market with conviction and believed in the go-to-market model suggested by us, to the point of offering me this new role. I am enthusiastic about this opportunity and grateful for the trust placed in me. The path built in Italy represents a solid basis for extending a model already validated also in France, Spain and Portugal, working closely with local teams and partners to support organizations in increasingly complex cybersecurity challenges."
Graduated in Electronic Engineering at the Polytechnic of Milan, Buccigrossi has been working in the ICT market since 1994. Before joining ESET, Buccigrossi gained over ten years of experience in Sophos Italy, initially covering the role of Marketing Director and subsequently that of Channel Director, contributing to the development of the first channel program and the growth in the number of partners and turnover. Previously, he held positions in the marketing and sales area, direct and indirect, at primary players in the ICT market, including MCI Worldcom, Hyperion, Oracle and Telecom Italia.
