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  • Innovaway presents “the MAD Factory” to redesign the application development of companies

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Innovaway presents “the MAD Factory” to redesign the application development of companies

by Grandangolo Communications / Thursday, 23 April 2026 / Published in Innovaway

With the new Modern Application Development model, Innovaway redefines the entire software lifecycle by integrating GenAI, Agentic AI, DevSecOps and cloud-native platforms to create more powerful, secure, scalable and easily upgradeable applications faster

Innovaway, a company specializing in advanced IT solutions and services for businesses and public administrations, announces "the MAD Factory", an application development model inspired by the principles of Modern Application Development (MAD). The new offer aims to accompany businesses and public administrations in the continuous evolution of their software ecosystem, in a context marked by an acceleration of technological evolution and growing pressure on time-to-market, operational resilience and regulatory compliance.

Innovaway's choice is rooted in the now shared awareness that in a context in which speed of adaptation is a critical competitive factor, software can no longer be developed with the logic of the past characterized by rigid architectures that are difficult and expensive to update. “the MAD Factory” responds to this need by replacing monolithic applications with solutions in line with the digital age - therefore more powerful, agile and flexible - using modern software development and distribution technologies.

In particular, "the Mad Factory" adopts microservice, modular and cloud-native architectures, which allow each component to be developed, tested and released independently, increasing resilience and scalability, while the Continuous Integration and Continuous Deployment (CI/CD) pipelines reduce release cycles from months to days, while ensuring quality and operational continuity.

Likewise, Innovaway's new development model involves the integration of generative AI and autonomous agents throughout the entire development cycle, allowing you to accelerate analysis, development and testing activities, improve code quality through intelligent automation, enable continuous monitoring and reduce the time-to-market of solutions. In parallel, the choice to combine the DevSecOps paradigm allows you to integrate security from the beginning of software development.

The new Innovaway Software Factory focuses on four areas of intervention, each of which covers a critical dimension of the application life cycle:

  • Custom development and modernization of legacy systems
  • Platform-Based Engineering ed Enterprise Service Management (ESM)
  • Low-Code e No-Code
  • Testing Factory

Characterizing all four areas is Software Intelligence: a layer of tools based on machine learning and language models (NLP/LLM) that analyze existing systems, map dependencies, identify structural vulnerabilities and detect any ambiguities and weaknesses in advance.

Antonio Burinato, General Director of Innovaway, he declares: “In a context in which the speed of software evolution has become a competitive factor, 'the MAD Factory' offers organizations the tools, skills and method to overcome this challenge by generating concrete advantages” and adds: “Furthermore, with this step we consolidate Innovaway's role as an interlocutor for the management of the entire application life cycle, from the modernization of legacy systems to the development of customized, modular and secure solutions, created to evolve over time, together with our customers' business”.

“The MAD Factory” is part of Innovaway's positioning strategy as an end-to-end Digital Solution Integrator for businesses and public administrations facing paths of constant technological and organizational evolution. With a complete portfolio of services that includes design, implementation and management of the entire life cycle of digital infrastructures and platforms, Enterprise Service Management and BPO, Innovaway strengthens with this announcement its expertise in advanced software development, concretely responding to the needs of organizations that operate in complex and highly innovative IT environments, as well as in contexts regulated by recent regulations, such as NIS2 and DORA.

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