The leitmotif will be #LiveIT #LearnIT #LeadIT, with training, networking and innovation at the centre, together with a new app that allows participants to book their place in sessions and interact directly with sponsors
Building on the success of the 2025 edition, Arrow Electronics is preparing to bring Arrow University back to the stage on Wednesday 7 October 2026, in the prestigious setting of Villa Quaranta Tommasi Wine Hotel & SPA, in Verona, confirming the event as Arrow's main annual event in Italy dedicated to the ICT ecosystem. Over the years, the initiative has established itself as a reference meeting moment for vendors, resellers, system integrators and end users, thanks to a format capable of bringing together training and networking focused on the development of new business opportunities in a single day.
The numbers of the latest edition confirm its importance: 461 participants, of which 232 resellers, and 815 total attendances at the training sessions, with an average of 30 participants per presentation, considering that each visitor followed two sessions on average.
The day was created with the aim of offering channel operators and customers a deeper knowledge of Arrow and the sponsoring vendors present, through a program that ranges from network security to the cloud, up to the modern data center, with a focus on the most advanced AI technologies, increasingly crucial for business growth. Channel partners will also be able to discover how to leverage Arrow's skills, resources and ecosystem to develop new skills, simplify operational processes and seize further business opportunities. By expanding their capabilities and reducing complexity, they will be able to focus more time on customer needs and expectations, consolidate their market position and pursue growth opportunities that would otherwise be difficult to achieve.
For 2026, Arrow University introduces a new concept, encapsulated in the slogan #LiveIT #LearnIT #LeadIT: three key words that summarize the philosophy and value of the event for the participants. #LiveIT represents the experience itself: Arrow University is a dynamic environment to be fully experienced, a place in which to meet new interlocutors, consolidate professional relationships and create connections that can be transformed into concrete opportunities. #LearnIT instead it underlines the educational vocation of the initiative, with an entire day dedicated to technical sessions and presentations dedicated to vision and business strategy, all focused on the main market trends. In the end, #LeadIT invites each participant to take an active role through a customizable agenda, opportunities for direct discussion with vendors - also via a dedicated app - and numerous opportunities for dialogue. An approach that allows everyone to prepare a tailor-made path and identify the contents and relationships most relevant to their needs.
One of the new features of 2026 concerns the expansion of digital interaction opportunities, designed to facilitate the search for content, the connection with colleagues and sponsors and the enhancement of the overall experience of the event. Attendees will be able to schedule meetings, take part in conversations, access additional resources and engage with sessions before, during and after the event. These features will allow you to extend networking, training and collaboration well beyond the time spent in person, encouraging the creation of more meaningful relationships and lasting business opportunities.
“Thanks to an increasingly advanced format, a high-level training proposal and digital tools designed to maximize business opportunities, Arrow University 2026 confirms itself as one of the most significant events for the Italian ICT market,” declared Michele Puccio, Country Manager di Arrow Enterprise Computing Solutions Business Italia. "During the event we want to show channel partners the ecosystem of skills, technologies and services that we are able to offer to accelerate innovation, seize new opportunities and achieve the most ambitious goals. For this and other reasons, Arrow University is an unmissable opportunity for every retailer to update themselves, develop new collaborations and help guide the evolution of the sector, experiencing firsthand the spirit of the 2026 edition #LiveIT #LearnIT #LeadIT" - concludes Puccio of Arrow.
The program of the 2026 edition also confirms a rich and varied offering. The day will begin with the official opening, followed by a busy calendar of training sessions distributed in six parallel rooms, active both in the morning and in the afternoon, with the introduction of the new room dedicated to technical demos, managed by Arrow and vendor experts. Everything will end with an aperitif at the end of the day accompanied by a DJ set, designed to further encourage discussion between professionals and enhance the environments offered by Villa Quaranta.
The vendors that will be present at University 2026 are divided into three types, namely, sponsors GOLD quali: BitTitan, CA, Check Point, Microsoft, NetApp, OpenText, Symantec, Thales; sponsor SILVER quali AWS, Citrix, Commvault, Entrust, Ermetix, EverPure, Exagrid, Forcepoint, Huawey, Infoblox, LibraCyber, Oracle, Quantum, Radware, RSA, Tenable, TrendAI, Veeam, VMWare; BRONZE quali Splunk e Motorola Solutions.
