To the agreement signed before Christmas with Allnet.Italia, the partnerships with Esprinet e ICOS that perfect the ecosystem of value-added distributors, with the mission of supporting a qualified channel for business development on companies
ESET, global leader in the cybersecurity market, continues with the changes in the commercial strategy which, starting from the opening of the Italian office last April, provides for greater distribution throughout the territory, proximity to resellers and customers to cover all needs and the involvement of specialized partners who see security as a strategic element for the business. Today, the new partnerships are communicated, with Esprinet, which delivers complex IT services and solutions and with ICOS, leader in promoting IT solutions for the Enterprise segment. Two realities that are added to Allnet.Italia and which bring to three the list of official authorized distributors for Italy.
The new distribution structure improves market coverage compared to previous years, and will allow ESET to work in synergy with partners and customers throughout the country. Together, multiple initiatives will be developed to support the existing network of resellers and improve partner readiness for sales in the enterprise and MSP segment.
"2020 is the year of security that will impact the dynamics of digital innovation, and we want to have as partners the three most experienced distributors on the Italian market, each with their own values and territorial skills, to promote and support the ESET portfolio towards businesses - he underlines Fabio Buccigrossi, ESET Country Manager - The pervasive digitization, in addition to offering undeniable benefits, increases the dangers and risks associated with the loss or theft of data and, together with Allnet.Italia, Esprinet and ICOS, we ensure qualified retailers the best skills, while at the same time expanding our presence in the country."
Esprinet and ICOS are thus added to Allnet.Italia, a Bologna distributor specializing in innovative solutions in IT and telecommunications which, since last November, has already begun to promote ESET's well-known NOD32 product to small and medium-sized enterprises.
In detail, Esprinet, the holding company of the group active in the distribution of technology at the top of the market in Italy and Spain, integrates the ESET brand into its product portfolio, further enriching the range with the leading solution for endpoint security.
The partnership with ICOS, on the other hand, the Ferrara distributor that boasts a reputation in infrastructure solutions for B2B among the most solid and recognized on the market, provides for the inclusion of ESET within the new Cybersecurity division.
"Esprinet and ICOS, together with Allnet.Italia, add important elements to our distribution ecosystem based exclusively on the 100% indirect model - he declares Stefano Rossini, ESET Distribution Manager - confirming that we will act on end users by supporting only our partners and that distributors play the important role of Competence Center. The new distributors rely on technological depths capable of forming a qualified channel to select advanced dealers who focus on safety and who are interested in developing the business on companies of all sizes and market segments. "
In April ESET will announce the new Partner Program which, based on four levels of partnership, Registered, Silver, Gold and Platinum, will reward partners who achieve a greater number of certifications and turnover. The 'Deal Registration' model is also envisaged, which ensures marketing funds for initiatives to be developed jointly in the area, with pre and post sales support on new negotiations.
