The team of managers at the head of the Italian branch of the multinational leader in the development of software and IT security services expands
ESET, global leader in the cybersecurity market, has appointed Sabrina Curti new marketing manager of ESET Italia. Curti will refer directly to the country manager, Fabio Buccigrossi and will mainly deal with designing, promoting and coordinating all the marketing initiatives necessary to promote the wide range of ESET solutions on the market.
Each initiative will be aimed at strengthening the company's presence in Italy in all business segments, with the aim of encouraging their push, both through the internal sales processes and with the involvement of distributors and retailers, without forgetting the participation in social media events and activities, coordinating with Corporate for activities at the International level.
In particular, the new marketing manager will be strongly committed to defining and implementing co-marketing actions in support of the commercial plans shared with official valuable distributors (Allnet, ICOS and Esperinet) and with the top system interactors and Italian MSPs, in the perfect synergy with the channel accounts account manager.
"The entry of Sabrina Curti for the direction of marketing strategies further enriches our staff and with its excellent experiences I am sure that it will make an important contribution to the pushing and promotion activities of the company, in a highly competitive and dynamic market such as that of cybersecurity", commented Fabio Buccigrossi, ESET Country Manager in Italy.
"I am excited to start this new adventure in such a strong expansion reality and with important projects for the development of the IT channel increasingly in value. I can't wait to work at work to develop innovative marketing strategies and to contribute to the development of the action plans necessary for business performance," he said Sabrina Curti.
Degree in Economics, Marketing and Market Research achieved at the Bicocca University of Milan, Sabrina enters ESET after years of experience gained in companies in the important ICT sector, such as Sophos and Oracle Italia.
