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  • Vertiv Accelerates Global Channel Growth with New Investments in Partner Relationship Development People, Tools, Programs and Systems

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Vertiv Accelerates Global Channel Growth with New Investments in Partner Relationship Development People, Tools, Programs and Systems

by Grandangolo Communications / Thursday, 11 March 2021 / Published in Vertiv

The new strategies focus on optimizing interactions and increasing profitability for partners

Vertiv, (NYSE: VRT), a global provider of critical digital infrastructure solutions, announced some integrations and enhancements to the Vertiv Partner Program to broaden access to IT managers and enrich the experience of partners and customers. The new features relate to global supervision of the channel and a partner relationship management system, which allows them to interface with Vertiv for Deal Registrations, providing them with configuration tools and other services to start, manage or finalize each business. These improvements reflect Vertiv's ongoing investment in people and resources to better serve channel partners and their customers.

"The Channel Partner Program is at the heart of one of Vertiv's fastest-growing areas. While we have a global program that can support international opportunities, our tools and benefits are targeted to the specific needs of partners in each of our local markets. We also ensure a targeted supply chain that ensures fast and on-time delivery of our solutions, anywhere in the world," he said Rob Johnson, CEO of Vertiv. “Ultimately, we are raising the bar even further to ensure our partners have an excellent experience.”

Vertiv relies on its channel team's expertise, broad portfolio and new tools to streamline partner interactions and further accelerate channel program growth. The program tools offer partners simplified access to a broader product portfolio, primarily focused on integrated rack solutions, with a new configurator that allows them to create complete solutions with the Vertiv™ portfolio, simplifying every process and reducing delivery times. Giordano Albertazzi, President of Vertiv Europe, Middle East and Africa (EMEA), leads the global coordination activity in collaboration with the regional Presidents and their channel teams.

Vertiv offre un ampio portfolio di prodotti e soluzioni per data center, sistemi edge, reti di telecomunicazioni e supporto alle applicazioni mission critical. Nel 2020, sono stati annunciati vari prodotti per il canale in EMEA tra i quali l’UPS monofase ad alta efficienza Vertiv™ Liebert® GXT5 and theUPS line-interactive Vertiv™ Edge, l’UPDU (Universal Power Distribution Unit) Vertiv™ Geist™ and IT management applications Vertiv™ Avocent® e Vertiv™ Cybex® che risolvono i problemi di sicurezza e di gestione da remoto. Sono previsti ulteriori ampliamenti del portfolio nel corso del 2021.

“Il mercato del canale IT sta crescendo rapidamente in risposta alla nuova ondata di digitalizzazione delle imprese, mostrando un enorme potenziale”, ha affermato Senthu Premakumar, Research & Business Development Director of CONTEXTworld. “According to the latest research we have conducted, Vertiv has achieved one of its key value propositions, which is to offer excellent margins to its resellers, outperforming the main competitors in the sector.”

For more information on the Vertiv Partner Program and range of offerings, please visit Partner.Vertiv.it

Tagged under: Partner Program, Vertiv

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