A leader in innovative solutions and services, the company provides skills and technologies to reduce the complexities of multi-channeling and simplify operations useful for optimizing the assortment of the modern retailer
Axiante, Business Innovation Integrator that supports local and international companies in digital transformation, continues to invest in skills and technologies dedicated to the Retail sector to face the challenges linked to the spread of e-commerce and multi-channel.
The changes in purchasing habits, also driven by the critical issues caused by the health emergency, have not eliminated the centrality of the physical store, but have increased the complexity of the business, both for manufacturing companies and for retailers. In particular, the range of assortments has grown exponentially, with a high proliferation of references, and competition has also increased, highlighting the need for solutions that help in the planning of display assortments, as well as in merchandising strategies and in the arrangement of products on the shelf.
An assortment proposal that is too broad can, in fact, prove to be a problem for both the consumer and the company involved in distribution activities: on the one hand it creates a duplication of products which can generate confusion among buyers, on the other it produces negative financial effects where the larger space occupied does not correspond to greater margins. A context made even more critical by the difficulty of finding actual data on the products sold and the need to adapt to different marketing and merchandising plans.
Precisely to support companies in the delicate management of these operations, Axiante provides technical and consultancy skills that embrace all phases of assortment optimization projects, from the analysis of the need to the roll out of the chosen solution. Axiante's technological proposal, summarized in the concept of Store Intelligence, offers automated solutions based on Artificial Intelligence, capable of responding to all the different needs of the brand industry and retailers.
Specifically for the Retailer, Axiante provides two specific application areas: one of summarized in the concept of Store Intelligence, which allows you to map the performance of the various areas of the store, rework the layout and improve the performance of the categories, and one of summarized in the concept of Store Intelligence, which helps simplify assortment planning. The integrated modules - category assessment, assortment optimization, shelf planning, planogram automation - allow you to offer the right assortment in order to satisfy the customer's request and improve the seller's margins, increasing their profits.
"In an environment that increasingly focuses on omnichannel, it is necessary for retailers to try to offer coherent and competitive selections compared to other alternative purchasing channels. Retailers should think of assortment optimization as an essential and integral part of their strategy", he explains Stefano Barzaghi, Project Manager of the Retail Business Unit of Axiante. “Axiante makes its expertise available to retailers, with the aim of finding the right mix between the products that the customer expects to find on the shelf and those that allow the retailer to increase its profits”.
The optimization of the assortment, in particular, allows access to a series of data that is not limited to sales history, but ranges from loyalty programs to demographic information in the reference area of the point of sale, improving the understanding of purchasing phenomena. In this way, the approach offered by Axiante makes specific customizations possible for individual clusters, instead of a single assortment for the entire brand.
Axiante offers store planning projects, designed to make the organization of spaces "intelligent". In fact, the layout of the store directly impacts the customer journey, influencing purchases and customer loyalty. The simulation and analysis functions offered by Axiante solutions allow you to carry out in-depth tests on points of sale and new layouts to improve the profitability of the space and verify that the product arrangement strategies are correct with respect to the space quotas assigned to the different products.
Axiante's expertise, combined with its efficient and intuitive store and floor planning workflow, makes it possible to precisely measure and compare the physical characteristics of the store and the economic performance of the layouts implemented at the area or aisle level. In its role as Business Innovation Integrator, Axiante helps Retailers to choose the application best suited to their needs, guiding the customer in the phases of analysis of specific problems, collection of required requirements, matching and configuration of the solution, but also in the moments of training and training of employees.
In supporting companies in category management projects, Axiante provides a complete set of skills and suggests the best technological solutions to create an assortment that is synchronized with merchandising activities and other elements of the supply chain, so as to guarantee high levels of compliance and consumer satisfaction. In particular, it offers concrete help in the prototyping phase to highlight and resolve complexities before completing the project.
