The new CMO will guide the company's vision towards an experience of innovative and enhanced digital marketing
Vertiv, (NYSE: VRT), a global provider of critical digital infrastructure solutions, has named Rainer Stiller as its new Chief Marketing Officer (CMO), effective immediately. Stiller will lead Vertiv's marketing globally and advance the company's vision of providing customers with a more innovative and personalized digital marketing experience.
Stiller joined Vertiv in 2017 as Vice President of Marketing for EMEA, and was then promoted to Vice President, Global Channel Marketing. He helped transform the demand generation, the customer experience, the digitalisation of processes lead-to-order, the acquisition of skills by the sales force, as well as the branding strategic.
“Over the past four years, Rainer has led our marketing to success, enhancing the digital experience and pushing Vertiv to be more thoughtful, imaginative and strategic in serving our customers,” said Gary Niederpruem, Vertiv's Chief Strategy and Development Officer. “Rainer's passion for the role marketing plays in our success, both internally and externally, makes him the perfect person to lead our marketing globally.”
“I intend to help Vertiv and our marketing team become even more creative, intentional and analytical to reach and engage our customers,” Stiller said. “It is rewarding to be part of an organization where I can lead a diverse, global team that is motivated and determined to make a real difference for our stakeholderJean Pierre Abbadia, Regional Director South EMEA di Arrow
Stiller has more than 20 years of experience in marketing and sales leadership roles at Fortune 500 and Euro Stoxx 50 companies, with roles based in the United States, France and Switzerland. He graduated in marketing and human resources management from the University of Applied Sciences in Munich and gained his marketing experience at the BMW headquarters in Germany.
For more information about Vertiv, visit Vertiv.com.
