The company provides skills and technologies to support the digital transformation of promotional processes thanks to a flexible and customizable solution
Axiante, a Business Innovation Integrator that supports local and international companies in their digital transformation, continues to invest in skills and technologies dedicated to the retail sector to face the continuous changes in the market and adapt promotional processes accordingly.
If the pandemic, especially in the first period of lockdown, had recorded a significant increase in sales turnover for large-scale retail trade, today the current context of strong inflation and uncertainty linked to the conflict in Ukraine is causing a clear decrease in the purchasing power of the final consumer. Forced, in some cases, to change their spending habits.
The study confirms this The New Economic Divide of NielsenIQ on the new structure of the post-pandemic retail world. Analyzing the economic gap generated by the health emergency, the research divides consumers into five groups based on new purchasing habits: struggles, who still experience financial insecurity; the rebounders, who have just overcome precariousness; the cautious, still cautious about spending; The unchanged, who have never stopped shopping; the thrivers, who saved during the pandemic and feel safer today.
In the Italian market, as many as 52% of consumers define themselves as "cautious". Understanding the new needs of the final buyer therefore becomes crucial for redefining promotional strategies. Precisely to best support companies in such a dynamic and constantly evolving context, Axiante has developed the platform MUI – Multifunction User Interface, an innovative solution for managing and planning promotions in the retail world.
MUI is designed to quickly integrate within the corporate context, both on a functional and technological level. In fact, it is made up of two modules, modular and configurable, designed to adapt to the needs of different business processes. Global Promotion Planning it is the module that allows complete management of the entire promotional cycle, while Customer Experience focuses on defining promotions aimed at improving customer loyalty.
“MUI allows you to obtain great benefits in managing the promotional offer also in terms of flexibility and management of localism,” he explains Antonio D'Agata, Partner and Director Strategic Accounts of Axiante. “The ability to manage diversified promotions down to the level of the individual store and the ability to manage the areas dynamically are now indispensable elements for reacting promptly to the moves of the competition”.
The form of Global Promotion Planning was created with the aim of simplifying the management of institutional promotions, facilitating the process and improving usability for the user. The possibility of complete customization of the module also allows you to choose the desired level of planning (by area or by store), to define the mechanics, plan and promotional channels to be activated, as well as to manage invoicing (contractual or extra-contractual) and integration to and from other systems.
Equipping yourself with an IT system capable of determining the most correct offer for each consumer is the first step towards customer loyalty. The form Customer Experience allows you to better manage promotions by customer group, thanks to the ability to dynamically group customers into clusters according to different aggregation criteria and the possibility of analyzing final data to verify the effectiveness of the promotion.
For years alongside retail companies, Axiante combines twenty years of experience in management with an in-depth knowledge of the issues of the sector. Within the Axiante Retail business unit, it has created a dedicated team with skills in the Promotion and IT fields, to accompany companies on a simple and immediate product customization path.
“Thanks to the MUI solution it will be possible to integrate the data coming from the different company systems, whether multidimensional or relational, onto a single platform,” specifies D'Agata. “MUI will help companies find the solution best suited to their needs, thanks to the possibility of customizing the entire promotion flow in a single interface, from planning to simulation, through control, invoicing and reporting”.
