The initiative was designed to involve partners, users and companies in the development and adoption of effective cybersecurity solutions and to highlight the similarities between commitment at work and sport
ESET, the global European leader in the cybersecurity market, presents the campaign “Run with ESET” with the aim of spreading both the values that animate the mission and vision that are the basis of the company's success and to share a strong message with partners and customers.
Integrity, reliability, passion e courage, are the values that are found within ESET's corporate profile, but which also distinguish sport. ESET Italia, in particular, is passionate about running and for this reason it has developed the "Run with ESET" campaign: a message that it wants to share in particular with ESET partners, confirming that it can face new threats to the security of client companies together, knowing full well that each partner will be able to "fight" alongside an industry-leading vendor in the Endpoint Protection market.
For companies and end users, it represents the incentive to choose the right combination of technology and security services from ESET and its partners who, working collaboratively with each other, can effectively respond to new security needs. ESET Italia has been pursuing these principles for four years not only in daily business activities but also in more concrete terms, sponsoring multiple initiatives related to the world of athletics.
“Run with ESET” becomes the common thread that unites all the initiatives carried out by the vendor. The campaign, which will present a succession of similarities and correlations between cybersecurity and the world of running, will have as its exceptional sponsor Giovanna Epis, Olympic athlete, ESET testimonial for two years. Giovanna Epis perfectly embodies the vendor's corporate values, tackling sporting activity with humility and concreteness and with a structured approach to training made up of gradual objectives, knowledge of one's limits, determination and preparation in overcoming them.
In terms of initiatives dedicated to the business world, ESET has just concluded a roadshow on the territory dedicated to partners and customers, held in some of the main Italian cities, including Milan, Turin and Rome. During the roadshow, the various topics related to the world of cybersecurity were explored in depth, the emerging needs dictated by new sector regulations, such as the NIS2 directive, were shared and ESET's technological innovations and services were presented.
Among the activities promoted, however, from a sporting point of view, this year ESET is the main sponsor of the three athletics events of the ESET League 2023 (formerly TopTraining League by ESET). The Walk and Middle Distance Night By ESET, (WMD_NIGHT), an international athletics meeting reserved only for the walking and middle distance disciplines, which took place last April 29th at the Arena Civica in Milan; the DKRace 10 km running event (Don Kenya Run) which took place inside the Monza Park on 14 May. Finally, the Milano Cross Challenge cross-country race which will take place on 16 December at Parco Monte Stella.
“Run with ESET” also includes the digital safety awareness project aimed at children and teenagers, their parents and educators. As has already been the case for some years, through "Safer Kids Online by ESET”, the company promotes awareness of the issue of digital safety for minors, with the aim of allowing children to benefit from all the positive aspects that the digital world brings with it.
"Every day at ESET, we apply the same values that characterize sport. Determination and passion are fundamental for athletes in pursuing their goals and these qualities are also essential in business-related activities and in constantly demonstrating to customers and partners that ESET offers the most technologically advanced solution and services necessary for the protection of endpoints and mobile devices - he explains Fabio Buccigrossi, Country Manager of ESET Italy. – Giovanna Epis is the perfect testimonial to give voice to our philosophy and, through the daily example of passion and determination that characterizes her and her coach Giorgio Rondelli, we receive confirmation of how close the points of contact between sport and business are".
“Being the ESET testimonial for the second consecutive year makes me proud because it allows me to represent a company and people with whom I share the same values.” he adds Giovanna Epis, marathon runner and middle distance runner of the Italian national team, Olympic athlete, overall Italian marathon champion at the 2020 National Championships and holder of the second best female time in the history of the Italian marathon. “With this initiative I agreed to share my story, my passions but also some of the difficult moments of my life, also allowing me to tell who ESET is and its approach to the security market in which it has been operating for over 30 years”.
“The world of running and, in general, the world of sport, requires attention, dedication, effort but is also able to repay with enormous satisfaction and enthusiasm when a goal, set for some time, is achieved”, underlines Giorgio Rondelli, National Athletics Coach and sports journalist. "The collaboration with ESET has been active for a few years through the relationship that binds it with TopTraining, the sports association of which I am sports director and which gave life to the ESET League. "Run with ESET" will give voice to the synergies that exist daily between the world of sport and the corporate world".
