In 2025 the company's commitment continues alongside its partners with the VIP+ program, new training initiatives and an increasingly innovation-oriented portfolio
D-Link, a world-leading company in the networking solutions sector, consolidates its presence in the Italian channel through a model based on proximity, continuous training and technological specialization.
During the first half of 2025, the company decisively continued the path of strengthening the partner network, enhancing the program D-Link Value In Partnership+ (VIP+) and investing in activities with high added value, with concrete results both in terms of engagement and commercial growth.
With an enhanced territorial structure, which today sees the sales and technical team distributed between Lombardy, Piedmont, Lazio and Campania, D-Link guarantees more widespread and effective coverage of the market. The consultancy approach allows us to accompany partners in the pre-sales and post-sales phases, providing customized operational tools based on the partnership level: Gold, Silver, Bronze and Registered.
"Our goal is to create long-lasting and profitable relationships based on trust, skills and added value. With the VIP+ program we do not limit ourselves to providing products, but we build an ecosystem that allows partners to stand out on the market", he explains Alessandro Riganti, Country Manager D-Link Mediterranean.
Among the most appreciated initiatives is the format DCS-Connect, launched in 2024 and also confirmed in 2025, with stages already held in Rome and Milan. These are technical classroom sessions dedicated to the platform Nuclias Connect, a cloud solution for the simplified management of network infrastructures, increasingly central to D-Link's offering thanks to features such as artificial intelligence, proactive monitoring and security automation.
2025 is also characterized by intense commercial and technical training activity, with certification courses and new vertical webinars designed to enhance partners' expertise on key topics such as Wi-Fi 7, cloud networking, industrial IoT and M2M connectivity. The objective is to offer useful tools to seize opportunities in the most dynamic sectors, from SMEs to smart cities, up to the electricity channel, where the growing integration between networking and plant engineering is opening up significant spaces.
"Our roadmap follows a clear direction: innovate, specialize, grow together with partners. We continue to invest in the quality of the relationship and in the evolution of our portfolio to promptly respond to new market needs -, continues Riganti. - The evolution of our channel program reflects D-Link's desire to be a strategic ally for Italian partners. We are convinced that technological innovation, combined with relationships built on value, represents the key to facing the challenges together and seizing the opportunities of the coming years".
