One year after the great success of the Partner Program, Vertiv introduces further benefits for channel resellers and expands the product portfolio
Vertiv (NYSE: VRT), a global provider of critical digital infrastructure solutions, announced major enhancements to the Vertiv™ Partner Program (VPP) and product portfolio designed for Edge applications, with rack power distribution units (Rack PDU), uninterruptible power supplies (UPS), rack air conditioning systems, software and services dedicated to partners and customers in Europe, the Middle East and Africa (EMEA).
After success achieved last year with the announcement of the VPP, Vertiv has seen its number of channel partners multiply across EMEA and continues to increase partner benefits, whether new or established. The innovative Partner Relationship Management (PRM) system and the renewed Partner Portal will allow Vertiv partners to promptly benefit from training courses capable of satisfying every need, new sales and marketing tools, online certification courses, and new tools for product configuration and selection. The new suite of tools is designed to help partners develop key skills and knowledge, and achieve greater differentiation and profitability, as well as secure additional business opportunities.
Joachim Fischer, Channel Sales Director EMEA at Vertiv, said: “We see digitalisation accelerating more and more, while 5G is gaining more momentum, with over three quarters of global telecom operators planning to provide 5G services by 2021. Our Partner Program has been strengthened. We continue to provide resellers with the best products and services, supporting them in tackling every challenge introduced by technological innovations, such as the need for Edge implementations. We are committed to ensuring constant improvements to our VPP and, thanks to the results achieved this year, we will continue to offer the highest level of support to enable our partners to achieve excellent results”.
The new product suite enhances Vertiv's already broad portfolio of IT technologies and services by bringing them together under a single, flexible rack-based solution that includes:
- The new Vertiv™ VRC rack air conditioning system in self-contained and split versions, and theVertiv™ Liebert® CRV infrarack air conditioning unit, designed specifically for critical equipment in small server rooms and edge computing sites. These systems are able to use customized combinations of variable capacity compressors and fans that automatically adapt to the load, making these air conditioning units among the most efficient in the industry for IT cabinets. Vertiv VRC includes a full suite of services with installation, start-up time monitoring and preventative maintenance.
- The series of Vertiv™ Geist™ Rack PDU It features the new 2-in-1 Combination Outlet, which allows for flexible connectivity and easy cable management. Spirit™ UPDU It is the latest addition to the Geist Rack PDU family and features an innovative universal input socket that allows various configurations for customers with deployments around the world. Geist™ Rack PDUs can access all devices in the racks to remotely monitor and control these devices from a single location; monitoring functionality can be updated as technology and business needs evolve. Geist UPDU models help improve the performance and management of dynamic IT spaces, while simplifying the purchasing process and facilitating rapid deployments around the world. Furthermore, the Vertiv Geist Rack PDU series benefits from the service package Vertiv™ Distribution Assurance.
- It is expected that high-efficiency single-phase UPS solutions, such as Vertiv™ Liebert® GXT5 and the innovative line-interactive Vertiv™ EDGE UPS, will be available for the EMEA channel by the end of August. Furthermore, i servizi Lifecycle Power Assurance from Vertiv ensure cost-effective support for power supply to small IT sites. As Edge deployments continue to grow in usage and importance to businesses, Vertiv's five-year protection plan protects small IT sites by providing real-time visibility into critical systems, resulting in timely detection of any anomalies.
- The launch of Vertiv™ Avocent® ACS 8000 Advanced Console Server, which has cellular capabilities that enable seamless integrated remote management of Vertiv and third-party devices, for more efficient and secure network operations even at remote sites or where no wired Internet connection is available. Last year, in the IHS Markit report, Vertiv was the largest supplier of remote IT management solutions worldwide. The KVM switch and serial console market is worth $720 million and is expected to continue growing at a rapid pace alongside edge computing and remote IT services.
All of these offers allow EMEA resellers to earn more points under the Vertiv™ Incentive Program (VIP), allowing partners to quickly monetise the points earned. Starting in July 2020, the new VIP+ program will offer even greater benefits to Silver, Gold and Platinum level resellers, including lower entry limits, additional incentives when signing up and higher returns on specific packages. The additions to the program will allow a greater number of partners to make the most of it and at the same time develop key skills and knowledge to overcome new market challenges.
Murtaza Loka, Finance and Purchasing Head at BurhanTec, said: "Working in partnership with Vertiv was already a must-have given its global market position and global end-to-end product portfolio offered. This has been significantly enhanced by the VPP with a range of benefits that has allowed us to further expand the benefits offered by Vertiv."
