The partnership allows us to offer Italian retailers innovative solutions and the best expertise in the sector, to respond to growing consumer expectations
Axiante, a Business Innovation Integrator that supports local and international companies in their digital transformation, announces a strategic partnership with Blue Yonder, a world leader in digital solutions for the supply chain and omnichannel commerce, to revolutionize category management processes for Italian companies in the retail world.
The US company, born in February 2020 from the re-branding of JDA software, offers a complete suite of category management solutions, "Catman", which helps companies satisfy customers' shopping experience with targeted assortments and maximize the productivity of shelf planning thanks to automation.
Created to meet customer demand in an immediate, personalized and profitable way, Blue Yonder solutions offer integrated end-to-end capabilities that orchestrate and optimize category management processes in real time, ensuring an excellent customer experience. Automatically generating assortments and planograms makes space planning more profitable and enables better execution of retailer and manufacturer strategies.
The Blue Yonder solutions offered on the Italian market by Axiante are capable of acquiring and managing high volumes of data on buyers from various sources; to analyze data and generate insights into buyer behavior in macro and local markets; to develop localized assortment plans based on the information acquired; to leverage mobile to improve collaboration on store-level assortments and planograms and monitor performance.
"Assortment management today requires large volumes of data and advanced business analytics to meet increasingly high shopper expectations. Faced with this growing complexity and rapidly evolving business environments, retailers must optimize performance," he explains Romeo Scaccabarozzi, CEO of Axiante. "Blue Yonder offers the transformation technology, best practices and experience that Italian companies need to excel in an increasingly competitive market. Its category management capabilities allow you to move from manual-intensive activities to the immediate availability of information and analysis that contribute to sales growth and increased profit margins, both for manufacturers and retailers."
“We are thrilled to be able to extend our presence in Italy thanks to Axiante,” he underlines Marian Warm, VP Sales at Blue Yonder. "Axiante's technical and consultancy skills make it the right partner to help retailers meet customer expectations by localizing and optimizing assortments. Axiante will be able to play a proactive and high-value-added consultancy role to help retailers grow their business."
Axiante can count on the consolidated expertise of its consultants in category management projects, to adapt them to the business needs of companies. Axiante's Retail Business Unit has been operating for years alongside the brand industry and retailers, with the aim of seizing the opportunities offered by new technologies to manage the planning of display assortments, merchandising strategies and the arrangement of products on the shelf.
