D-Link makes official the appointment of Leonardo Oggioni as account manager for the online market
With consolidated experience in managing the main e-commerce players, Oggioni will lead the development of online sales, strengthening the vendor's presence on strategic platforms such as Amazon
D-Link, a world leader in network and connectivity technologies, has announced the appointment of Leonardo Oggioni as the new Account Manager for the online market. With consolidated experience in the technology sector and solid expertise in managing the main e-commerce players, Oggioni deals with the development and growth of D-Link's online sales, with a particular focus on Amazon.
Leonardo Oggioni joins D-Link after a five-year experience in Lenovo Italia, where he held the role of Key Account Manager, consolidating the online business and managing strategic projects with major clients such as Amazon.
At D-Link, he is responsible for optimizing sales and promotion strategies in the online market, enhancing the differentiation of the product portfolio and implementing innovative approaches to consolidate brand visibility.
Since joining in September 2024, Oggioni has already contributed to the success of promotional campaigns such as Prime Day and Black Friday, which have seen D-Link products reach prominent positions in Amazon's best seller list. Among the best-selling products are IP cams, routers, extenders, switches and USB sticks, highlighting the company's ability to meet the needs of the consumer market with a broad and diversified offering.
"In an ever-evolving market such as networking, our goal for 2025 is to consolidate D-Link's position also in the online segment, focusing on innovation, differentiation and a strong focus on consumer needs. I am excited to bring my experience in the sector and contribute to this growth, working on dedicated strategies for key customers such as Amazon", is the comment of Leonardo Oggioni.
"Leonardo's appointment represents an important step in strengthening our digital strategy. Thanks to his experience and vision, we are certain that his contribution will be fundamental to positioning D-Link among the top three networking players in Italy by 2025", he adds Alessandro Riganti, Country Manager of D-Link Mediterraneo.
For 2025, Oggioni plans to consolidate the online business with a specific focus on Amazon, exploiting the growth potential of this channel through the diversification of the product line-up compared to the retail world and the adoption of a more e-commerce centric approach. This will translate into targeted promotional campaigns and differentiation strategies to maximize the visibility and performance of D-Link products, with the aim of increasing market share and positioning the company among the top players in the networking market in Italy.
Oggioni works closely with the marketing and sales team to develop advertising campaigns on and off Amazon and define integrated promotional strategies. This synergistic approach allows you to optimize the brand's presence and respond in a timely and strategic manner to market dynamics.
