The vendor confirms that in 2019 it achieved a 10% increase in turnover compared to the previous year and an increase in the customer portfolio of 30%
Praim, an Italian company which is a world leader in the supply of complete systems, hardware and software, for the creation and management of advanced Thin & Zero Client workstations, closed 2019 with an increase in 10% turnover on the previous year. The number of new clients in the portfolio also grew, with an increase of 30%, considering that there are over 1,000 companies that, in the last year alone, have purchased or updated a Praim solution.
The vendor maintains a dominant position in the Italian panorama, consolidating also in 2019 a market share exceeding 45%. This result is the confirmation of a winning corporate vision, which has seen Praim grow and strengthen over the years. The Italian one, despite the endemic economic difficulties of recent years, represents a good indicator for the European markets, where Praim is nevertheless developing its commercial presence.
In particular, the recent changes caused by the health emergency have opened up new horizons at an international level also because Praim offers innovative solutions which, by their nature, can be easily adopted by companies that have offices distributed all over the world. Furthermore, the consolidated experience and technological knowledge, together with the cutting-edge R&D team, has allowed Praim to also stand out in the proposal of software solutions designed to help companies migrate workstations towards centralized and virtualized desktop infrastructures, maximizing the TCO. Praim, in fact, offers a suite of software developed internally, designed to accompany companies towards Digital Transformation, with solutions that allow the transfer of flexibility, functionality and manageability typical of Thin Client stations, also to PC stations.
"Today, private companies, but also government bodies, healthcare, schools, transport, in short, all work and professional activities, are adapting to new models of work organization. "Agile" work in all its nuances will be the mantra that will accompany us towards a new conception of professional and personal life. If until yesterday 90% of work was carried out in the company, today this is no longer the case. Many users carry out their activities from home and this requires significant commitment the IT resources of companies. It is relatively simple to manage a user present in the company, it is one thing to manage the same user kilometers away" he says Franco Broccardo, President of Praim.
Another important pillar, and perhaps the one that best represents Praim's vision, is the topic of monitoring and control of workstations, be they Thin Clients or PCs. The vendor offers a single console for the remote management of any workstation, harmonizing hardware from different brands and allowing companies to improve the monitoring, control and management of all company workstations.
For the current year, Praim plans new investments to guarantee closeness to the customer, be it a partner or the end user, with the aim of offering increasingly simple and efficient channels of communication and contact on time. Fast and comprehensive support services, such as the portal MyPraim, rich in information and fully integrated with all the technological tools currently present in the company, which is constantly evolving. With the definitive launch of the new Partner Program, MyPraim is also designed to facilitate strategies and programs on the channel, ensuring greater autonomy for distributors in planning and implementing marketing campaigns.
The channel is one of Praim's strong points, 99% of whose business is conveyed indirectly. The company can count on two distributors and around 500 partners in Italy. One of the objectives for 2020 is to redevelop the partner portfolio on both the distributor and retailer side. The new channel program includes commercial and technical certifications of the partner and will be strongly focused on the education part. The company's desire is to support partners in an increasingly effective manner on the most important projects.
